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BUSINESS PARTNER PROGRAM RESEARCH

4 in 10 solution partners feel compelled to evolve to a single vendor solution.

6 in 10 VARs face eroding software margins year after year.

VAR

RESEARCH AND STRATEGY

Progressive alliances are backed by a forward thinking manufacturer with a committed executive management team, clear vision, strong mission and corporate culture that equates partners to company staff. Good partners are at all times clear, candid and straightforward with alliance partners, unwavering in their commitment to achieve mutual success and recognized as a partners that can be trusted in good and bad times. Manufacturers generally recognize what it takes to be successful over the longer term and support their plan with relentless pursuit toward partner success and a no compromise approach to mutual client satisfaction.

Manufacturers desire to team with partners who offer reputable professional services, complimentary services or solutions, territorial presence, industry expertise and additional market delivery capabilities. Manufacturers offer many and varied partnership program and approaches to best match the business models and goals of several types of partners. Manufacturers desire and seek partners who can help them meet their business development goals and evolving client requests.

 

VAR

software margins

 

RESEARCH AND DEVELOPMENT (R&D)

Successful alliances are based on shared goals, mutual commitments, and team rewards and are backed with clear understanding, shared expectations and dual commitment. For partners considering a hardware or software strategic alliance, they may want to review the enterprise business systems software programs to understand how strategic relationships are setup and truly maximized. Alliance Partners stand as company cornerstones in scaling with the global hardware and software market. Emphasis should always be on the quality of a partner candidate, and not quantity of suitable partners. It is always advisable to limit partnerships to those that are complementary, committed, strategic and mutually rewarding.

About PARNTER PEAK

Partner PEAK is the authority for channel partner strategies, insight and advice.

Partner PEAK provides original research, analysis, information, advice, advisories and best practices for value added reseller (VAR), solution provider, independent software vendor (ISV), system integrator, distributor, OEM, international and referral partner programs.

VAR

 

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