TOP 100 VARS

Hardware valued added resellers

Business software systems value added resellers

Business solutions value added resellers

THE PARTNER PINNACLE AWARD

VARs partner with credible manufacutrers in order to recommend, resell, implement, customize and support the business applications which enable their clients to be successful in today's highly competitive and global marketplace. The VAR program are comprehensive partnerships intended to help partners accelerate their businesses and grow market share by delivering business software systems.

Margin Pressure

Commitments to VARs should include to perform strategy and marketing plans with each partner, with the goal to maximize the mutual customers' success, to solve customer needs with powerful business applications and solutions. VAR and alliance programs are unique and best when individually formed with Channel Managers. Most programs will share minimum base line requirements and combine benefits including training, technical support, dedicated channel representatives, lead management and other partner tools.

PARNTER PEAK

Partner PEAK is the authority for channel partner strategies, insight and advice.

The quality and worth of VAR programs is far more important than the quantity or population of total VARs. Smart manufacturers strategically acquire fewer and more significant VARs, and only enter partnerships where there is a recognized and mutually rewarding and sustained opportunity.

Parado's law applies with VAR programs; meaning that normally 20 percent of the VAR population contribute 80 percent of the manufacturers revenues.